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Customers have needs, and customers have wants. When either of this surface, can you safely state that you’ll be there for them, with the information they seek, when they need / want it?

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What is Useful / Relevant Content?

That means connecting people to what they’re looking for in real-time and providing relevant information when they need it.

How do I create Useful / Relevant Content for My Customer?

Create content for these for Micro-Moments:

  • I Want To Know
  • I Want To Go
  • I Want To Do
  • I Want To Buy

Why should I promote Useful / Relevant Content?

Only 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs.


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