Customers have needs, and customers have wants. When either of this surface, can you safely state that you’ll be there for them, with the information they seek, when they need / want it?
What is Useful / Relevant Content?
That means connecting people to what they’re looking for in real-time and providing relevant information when they need it.
How do I create Useful / Relevant Content for My Customer?
Create content for these for Micro-Moments:
- I Want To Know
- I Want To Go
- I Want To Do
- I Want To Buy
Why should I promote Useful / Relevant Content?
Only 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs.