Dec 15, 2016, 4:31 AM
Shopping for a church in the past as few as 25 years ago was an integral part of the physical neighborhood experience.
Dec 5, 2016, 3:09 AM
Customers have needs, and customers have wants. When either of this surface, is your digital presence relevant?
Nov 30, 2016, 3:58 AM
Are you prepared for the unprepared? 90% of smartphone users say they aren't absolutely sure of the specific brand they want to buy when they begin shopping.
Nov 28, 2016, 2:34 AM
Have I lost my patience? Have I become sensitive with age? Am I frustrated with ignorance? All of the above!
Nov 23, 2016, 3:21 AM
Coupons are not dead and they aren’t just delivered by the postman or in your Sunday newspaper anymore.
Nov 21, 2016, 4:02 AM
As we approach Black Friday and Small Business Saturday consumers will be rushing around looking for the best deals. Part of that exploration will include pre-shopping digitally.
Oct 26, 2016, 4:07 AM
Storekeepers who use window and door lettering, storefront illumination and signs reaching out from the building to attract customers are out of step.
Oct 24, 2016, 3:28 AM
Sometimes somethings just make you go ‘hmmm, I like that.” Like hearing the phrase “The Thumb Generation” to describe the mobile-centric Millennials.
Oct 12, 2016, 3:23 AM
Six days ago I came across a blog entitled “Why the 4 Ps of Marketing Might Be Outdated”, then two days later I was at a client prospect meeting and he says “Everyone know the basics of marketing is the 4 Ps.”
Oct 10, 2016, 3:41 AM
How do you ensure the right message to the right audience at the right time?