Nov 23, 2016, 3:21 AM
Coupons are not dead and they aren’t just delivered by the postman or in your Sunday newspaper anymore.
Oct 12, 2016, 3:23 AM
Six days ago I came across a blog entitled “Why the 4 Ps of Marketing Might Be Outdated”, then two days later I was at a client prospect meeting and he says “Everyone know the basics of marketing is the 4 Ps.”
Oct 10, 2016, 3:41 AM
How do you ensure the right message to the right audience at the right time?
Sep 28, 2016, 3:04 AM
6 months ago I wrote about Billboards & their importance for integrated marketing strategy. Here's further support for the importance of the traditional.
Aug 24, 2016, 3:37 AM
If You Build It, They Will Come. Not a belieber, nor believer of this phrase. Promotion is at least 50% of the process.
Aug 8, 2016, 3:14 AM
We’ve come a long way from print, this is something to which small business owners should pay attention.
Jul 11, 2016, 3:51 AM
Customers ask questions on a daily basis. Either they call you on the phone, walk up to you on the floor, or email, in any case, these questions are fodder for content.
Jun 3, 2016, 3:41 AM
Not all advertising has to be paid, remember the late Middle English definition: ‘a statement calling attention to something’
May 18, 2016, 3:00 AM
Yes, any type of exposure that brings your business to the forefront of a potential client is good exposure.
Apr 29, 2016, 3:19 AM
An integrated marketing strategy stresses the importance of a consistent, seamless, multidimensional brand experience for the consumer.