Blog

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Feb 22, 2016, 1:53 AM
We all know that food and drink are basic human needs and necessary for survival. Likewise, a website is a business necessity, and about 60 percent of very small businesses don’t have websites.
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Feb 19, 2016, 5:03 AM
It’s funny, my last blog had to deal with email, and how you should quickly grab your audience’s attention so they may pay further attention and participate in your email’s presentation. Once in a great while I open the email completely, and click on the link. Yesterday was one of those days.
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Feb 17, 2016, 5:48 AM
Just this morning, while going through the massive amount of emails in my inbox, I realized there is a similarity to roadside advertising and email marketing.
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Feb 15, 2016, 4:54 AM
Although a digital marketer by self-proclamation, I’m also a big proponent that print advertising has it’s place in an integrated campaign.
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Feb 12, 2016, 9:22 AM
Someone got lucky one day when they were titling a new post and it stuck. Throwback Thursday or #TBT is prevalent on virtually every social network and in particular (if you believe what’s written in the internet and on Wikipedia) Instragram, Twitter and Facebook. Sports Illustrated attributes the origin of the trend to a sneaker-specific blog name Nice Kicks.
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Feb 10, 2016, 5:43 AM
When my clients ask me to help develop a marketing strategy, one of the first questions is to inquire about their annual revenue. Mind you, in some cases I do get the evil eye...
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Feb 8, 2016, 4:02 AM
I have a client who wants the world! In our last meeting, the client stated he is pleased with the regularity, the style, the content and the click-through activity of the weekly email that I have been providing over the last two months. Now he wants 20,000 email addresses more.
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Feb 4, 2016, 4:48 AM
Well, about 40 minutes later I hear back that there IS a minimum of $15. I simply asked, in this scenario can you waive it. The young man asks management and I hear in the background - as soon as it hits the $15 min we'll deliver. Really?!
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Feb 2, 2016, 2:41 AM
Today, too much is online, too much is impersonal. Yea, often times it’s cheap but like Dad says: “You Get What You Pay For.” Customer Service shouldn't be.